Showcase a Microservice: PIM is key in omnichannel commerce

Skava’s Showcase a Microservice blog monthly series highlights a Skava microservice in greater details and allows you to learn more about the Skava difference. As part of our Showcase a Microservice series, this month, we’re showcasing PIM – Product Information Management.

Rich, accurate, and well-managed product information is on the critical path of every customer  journey. From researching products on multiple digital touch points to checking price and inventory within the store, PIM is a key investment to deliver and maintain that customer journey with consistent, accurate content.

What is a PIM?

A PIM, short for Product Information Management, is a centralized system that gathers, enriches, manages, and distributes your brand’s product and marketing information. PIM helps you deliver and manage product information consistently and seamlessly across different devices and channels, and allows your customers to easily find what they are looking for across myriad of items on your catalog.

The concept of PIM gained momentum during the rapid growth of ecommerce and online stores in the early 2000s. It can manage all sorts of product focused information and data, such as description, pricing, availability, retailer and manufacturer descriptions, videos, tutorials, product manuals and care instructions, and more.

PIM delivers an integrated buying experience. The role of PIM is involved in every part of the customer journey.

PIM Customer Journey

In a recent Forrester report, customers wanted online retailers to provide them with an experience that transcended mere product features. A robust PIM system can help you do that.

Forrester Report 2016

Introducing Skava’s PIM Microservice

In today’s data driven era, managing massive amounts of product information data sets and making them easily searchable has become a formidable challenge. In addition, customers expect recommendations for related and alternative products, which makes things even more complicated.

As a merchandiser, you have the responsibility to enrich hundreds of products, provide a product taxonomy, and manage thousands of SKUs and facets while keeping everything up-to-date. You need tremendous flexibility to manage rich content (digital images, videos, size charts, etc) and validate your data. With consumer expectations continuously on the rise, you also need to market and sell your products faster. Skava’s PIM microservice allows you to create and manage that content easily, while focusing on the customer experience.

“The richness of product content is key to conversion,” said Nitin Shroff, Senior Product Manager at Skava.

Skava’s PIM microservice is an API powered system that allows retailers to create or extract product data from different sources and stores that data and other information in a centralized repository. Skava PIM is differentiated by its flexibility in managing complex product taxonomies, providing multiple configurations such as bundles, product groups, collections and is especially designed to efficiently manage extremely large data sets. The ultimate goal is to enable brands to increase conversions and easily manage rich data – faster.

Skava Commerce PIM catalog categories
You and your teams can easily edit, manage, launch, and maintain the following content and data in Skava PIM’s admin console:

  • Collection and bundled products
  • Visual merchandising
  • Product pricing / categorization / types / inventory
  • Product data hierarchy (search, browse, purchase)
  • Images and digital assets with Skava’s Content Management or integrate a 3rd party digital asset management

PIM is the source of truth for all data and product information, accessible by internal departments, such as brand and marketing managers, merchandisers, and account managers. In addition, PIM is accessible to external partners, distributors, and resellers.

A holistic product data ecosystem, Skava’s PIM microservice is highly scalable to easily store and manage millions of SKUs hosted on the cloud. Currently, Skava’s PIM holds over 35 million SKUs. With built-in features, Skava’s PIM comes with robust, out-of-the-box capabilities that are easily configurable and can work immediately with minimum, or no customizations. Skava PIM offers role based access control and robust authorization workflows. It interacts with various microservices, such as stores, cart and checkout, promotions, loyalty and more as a core of the commerce platform.

The features of Skava PIM powers omnichannel commerce and delivers consistent customer experiences and content:

  • Administrative console: enables you and your team to view, edit, manage, and publish elements of the PIM catalog
  • Data quality: delist products based on data quality and manage cross-sell and up-sell products
  • Pricing and inventory: manage pricing and inventory separately across online
  • Rich catalog: various options to sort products and define default sort order for categories
  • Store: manage physical and online store details and enable store finder
  • Product types: support for various types of products (bundles, collections, etc…)
  • Flexible and extensible: configure, manage, and report on every data facet

Skava Commerce PIM master catalog store

Skava Commerce is a microservices-based ecommerce platform, designed to rip specific capabilities and replace various parts of the system into your existing technology stack, without the need to replatform. Skava’s PIM microservice improves your sales by providing the right product for your customers at the right time. Investing in a PIM microservice is not only beneficial to keep your data organized, but a requirement for your overall business.

To learn more about Skava’s PIM and how it can help your business, request a meeting with one of our ecommerce experts for a demo.